Posts Tagged ‘truth’

Tell The Truth: You’re a Real Storyteller

Tuesday, July 21st, 2009

Lost in the shuffle of what I guess is the more important news was the fact that Irish writer Frank McCourt passed away at the age of 78. McCourt’s opus, Angela’s Ashes, was an unlikely success: an autobiographical tale of one hell of an impoverished family in Limerick, Ireland.

Rest in Peace

There is nothing earth shattering about the book, which is why McCourt was awarded a Pulitzer for telling it straight. It is written in the voice of a child who recounts sordid story after sordid story. For example: After little Frank’s drunk father left the family, supposedly to work in a munitions factory, Frank was the sole breadwinner in the house by stealing milk and bread. The whole block shared a single outhouse. Frank’s grandmother scrubbed him to within an inch of his life on the day of his first Communion. On and on these wonderful vignettes go.

These are anecdotes of no particular import that formed one of the best selling and most loved books of the 1990s, spawning a profitable and well-loved movie transformation in 2000.

The success of Angela’s Ashes and other books like it (and there have been copycats!) did teach how the most popular stories that seem to resonate with readers and affectuate new and positive changes are often the true ones. Sound like a good blog? See, people want to hear how things actually do work and how they have worked. People want to share their experiences with others who might feel better (or touched) by them. We want to hear what has happened, not what may have happened.

During this deep recession, anyone telling tales — customers, prospects, or friends — is well advised to give it to them without ice: no chaser. I try to do that and am often told to be more subtle. (Like that’ll ever happen.)

Work of the best storytellers are, like McCourt and Bukowski and others before and since, the type that make you go “Crap, I didn’t think of that!”

Many moments within McCourt’s tales of life in Limerick have given us a bit of hope for brightness. You know that is something we all can’t wait to talk about.

…..For less wistful tweets, do the Twitter dance @laermer and don’t forget to check out Bad Pitch Night School (During the Day)!

Hasn’t February Been Fun?

Monday, February 9th, 2009

It’s been pretty cold in this country, and we don’t even have George W. Bush around to blame for it, either.

The Super Bowl did a good job of brightening at least one depressing, frigid, winter Sunday. The game has been over for more than a week, but the ads are still fun to talk about.

Super Bowl stalwart Anheuser-Busch had already told or warned us its ads would be less funny in favor of something featuring Clydesdale horses in honor of its neo-American offering–namely Budweiser.

MMM... beer.

So a beer-pony is playing fetch with another. Anheuser’s ad guys told the Wall Street Journal the horses’ image “reinforces our brand values and…that we are not changing, and we are the same company.”

Gee how romantic. I have no idea how you can be both, but then again nothing says “Beer me again, Budweiser,” like watching a behemoth-horse play fetch.

I get that your beer is an icon and all, but once upon a time Schaefer was “the one beer to have” and it’s not having too much fun now. So my pro advice - I do run a PR firm, kids–for this newly Eurofied Anheuser is simple: Announce your beer will taste better. You’ll get more attention. These days a little honesty goes a long way; at least on this blog.

With that, I bring you The Bleak Economic Report: Surprisingly un-spared by effects of the recession is, tada!, The Porn Industry. It appears the only thing that has hurt PORN is the sexually transmitted disease that most Americans suffer from, better known as Carpal Tunnel Syndrome.

DOES NOT COMPUTE

Recently adult entertainment moguls… er… porn guys Larry Flynt of “Hustler” fame and young prot

Buy the Book - 2011

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