A recession of this depth isn’t just a slap in the face of a company’s financial well-being. If the last two recessions were punches to the upper arm, this one is a swift kick in the balls. This is something that takes you down and keeps you there for quite a while. And it probably makes you cry uncontrollably.

With that, we are now seeing so-called luxury brands cowering in the corner, trying to avoid their inevitable fate. Good ole Starbucks