Posts Tagged ‘blogs’

How To Lose Friends and Misinfluence Vampires

Thursday, June 25th, 2009

Gawker has been a pretty cool site for quite a number of years. As far as gossip rags go, it actually does maintain some level of credibility. The writing is crisp and witty, the commentary is spot on. It’s a fun and informative read. It’s delicious and sneaky and vicious. Vicarious fun.

Over the past several years, Gawker Media has extended the brand by creating blogs covering sports, cars, video games, fashion, gadgets, personal productivity, and others. Gawker has built quite a remarkable stable of reliable content.

Then, the powers-that-be in the advertising department almost ruined the whole thing.

Apparently, HBO broadcasts a television show about vampires. True Blood is entering its second season. The HBO people favor something they think is viral marketing for the show. Before season one, they introduced a beverage

10 Ways Businesses Are Killed

Monday, March 2nd, 2009

During the last mercurial business cycle, I sneakily asked super successful types such as Mark Cuban (Mavericks dancer), Peter Guber (Guber), David Brancaccio (NOW man on PBS), Bob Davis (Speedy Lycos dude), and Gerald Storch (Toys

It

Thursday, February 5th, 2009

This in from Bea, a wonderful AE in my office (you did know I

Man Bites Dog: Newspapers Outlive Themselves, Are Bizarrely Unaware

Monday, December 22nd, 2008

News came on Friday that the Old Grey Lady is starting an Instant Op-Ed feature online. This new technology will “allow the paper’s Web site to post immediate expert viewpoints on breaking news,” said Editorial Page Editor Andrew Rosenthal.

LA LA LA I CAN'T HEAR YOU!


Thank you, New York Times.

Golly, imagine. I can get Maureen Dowd’s opinion on something before tomorrow’s paper comes out! I can even, gasp, comment on what she wrote! Paul Krugman can tell me what to think of economic news in the middle of the day!

As one editor reaching put it: “This could be a forum for one of those people to express themselves in a more extended way.”

Well. We are witnessing harnessing of the awe-inspiring power of the Internet…yeah, if this were 2001.

Oh, my Times. What you’ve created is called a weblog - or a blog. These have been around for several years. They’ve been scooping you for probably the last few. Your own paper has blogs that are starters. The guys over in Sports run an awesome baseball blog appropriately called “Bats.” There’s “Bits” with several of our well-informed friends writing on tech-smart topics far and wide. This blogging is not a new concept, friend.

As an imbiber of the Times since my days in small pants, I have to wonder and I need to worry. Are they unaware that blogs exist, or are they hoping we don’t know blogs exist? Or, most interestingly, are they calling their blog “Instant Op-Ed” in order to make their so-called experts seem like more than mere bloggers?

This is problematic because - everyone take notes - there are smart people in the world who write blogs without needing the validation of being called an “expert.” A guy named Duncan Black, who holds a Ph.D in Economics writes a fabulous political blog that merits reading daily. A lawyer/veteran from El Salvador has with a single hand organized the entire left into electoral victory with the power of HTML. Heck, the trombone player for our local Philharmonic just started a blog that The Times even wrote about last week. Heavy sigh.

The point is that the New York Times may have officially jumped over the ship, sailed over the shark and run over my admiration. Not only has its Op-Ed department not embraced the technology that has existed for years, they apparently are so hung up on the concept of “expert” that they fail to understand that anyone with a blog tendency is, can be, and should assert themselves with their expertise.

The old-fashioned Op-Ed is dead now. Freely ask anyone with Wordpress capabilities if you think not.

…For more like this, see the book (or, even better: buy it) “2011: Trendspotting.”

The Real Blogs Stand Up

Monday, July 7th, 2008

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Blogs have become cultural beacons, sculpting public opinion and the whole of the landscape. I have come to love the blogosphere. What

Buy the Book - 2011

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