Dear Blog Person:

Junk. That’s what these last few years has amassed.  In an effort to combat mass eye-rolling and sighing, I have written a new book that looks at the glorious and positive news and knowledge we should look forward to in the next decade.

This blog is about 2011—and getting there. The book is a guide to the fantastic decade ahead for capitalists, out on 4/10 and now via Amazon.  

I created 77 short-short chapters based on research, forecasting, hunches, and insider data on topics as wide-reaching as…the berth is huge.   I’m the man behind Full Frontal PR, trendSpotting, and the recent collection of no-BS advice to salespeople called Punk Marketing. Each has a cult following for being just left of bullshit and contains funny, digestible and valuable stuff for whoever dives in. In the new collection– my most adventurous and the last for a while—I am working with a publisher as “out there” as I am. 

Heck, since the idea of a book is old world to start with (my Mom didn’t bring up no fool), McGraw-Hill and I are crafting a hilarious design that is even a bit farfetched. That means: bullets, lists, thought-bubbles, icons, outrageous moments, and footnotes (my trademark) that are actually next to the sentences themselves. You can even read the thing upside down.  Speaking of stand out, with the book is this, the wholly up-to-the-minute destination called, of all things, Laermer.com. On it are planned daily updates on news, trends, thoughts and impolitic asides for 2011’s participants to giggle with—and add their takes.  Also, I will drop in quizzes, prizes, and more quizzes.   Now the pitch: Just grab a quiet moment and read –either my book or this blog or anything except another damn email. As for me: Look. I’m as cynical as you are, and I know how many trend books are out there. But I’m not Faith Popcorn with a finger in the air! That’s why nothing here is proffered as deathly serious—unless you count the chapter on the death of reading.   Enough from me—at least for a second… See you here. Call me if you need a laugh.