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Computer Is Gone

Thursday, June 11th, 2009

For months, and maybe years, before the Y2K New Year

Rinse and Reuse: Lessons of High Line

Tuesday, June 9th, 2009

The City of New York is full of parks

The (Fill in Blank) of Record

Tuesday, June 2nd, 2009

Newspapers strive to be seen as the defenders of society

10 Ways Businesses Are Killed

Monday, March 2nd, 2009

During the last mercurial business cycle, I sneakily asked super successful types such as Mark Cuban (Mavericks dancer), Peter Guber (Guber), David Brancaccio (NOW man on PBS), Bob Davis (Speedy Lycos dude), and Gerald Storch (Toys

AMERICA! (sigh) HOW COULD YOU?

Monday, February 23rd, 2009

Let’s come to grips with the fact that this country is going down. Straight out — no one is happy. Sure, we’re thrilled to see someone new leading us, it’s cool that some big box stores are reporting less-than-stellar results, and oh yeah Wall Street, don’t get me started, is in a hole it long deserved to be in.

But mostly, we’re mad at our country and countrymen for taking the easy way out during the so-called good years (circa 2002-06).

America!

You don’t need me to review, but who out there wasn’t at least a little surprised to hear about acquaintances getting mortgages way beyond their means, or friends spending money they didn’t even nearly have? Or, worse, companies that were getting away with “things” we knew in our hearts someone should stand up to! Finally, what was UP with the way the people let the Government be run amok by their friends: the money-chucking corporate hounds?

I think for a while now, it’s been hard for the citizenry to stand up to what’s wrong, mainly due to our SSLR drugs (Prozac, Xanax, et al) keeping us feeling good. How can you revolt if you’re dulled? But it’s got to be more than that — it’s time, in my never humble opinion, for us to become more vigilant regarding those we suspect and those (Hello, Barack) we have the faith in. Let’s not just sit around and feel like it’s all eventually going to be all right. There is a time (turn turn turn) to stand up for what we know in our churning gut is just smacking wrong!

Recently on twitter a tweep cracked wise how politicians should wear their “sponsors” on clothes like NASCAR drivers and while I laughed like you, it also seemed like a good way to start a new kind of thinking. No matter what political party you think you’re part of, you are definitely suspicious of IT today. There was Barbara Boxer, who is a good one, on MSNBC laughing and saying to Rachel that the tawdry way our stimulus pack was played out in Congress is “simply the way it works!” But then I see whole towns out of work with formerly fine families living in shelters and desperate for some help from DC.

The scene seemed like a placard for people in power playing with the patsies.

So it may be a good time for red-blooded Americans (we’re not being Dems nor GOPers here) to start doubting the motives of everyone- not cynically, but rather realistically - and seeing politics like usual as the killer of what this nation stood for.

Gee, let’s see. Does it seem as though a party voted away a “spending bill” as if to make a point? And was that point “it’s going to be bad no matter what and we want to be right?”

Gee, let’s see. Did celebrating righteousness while Rome, err, the U.S. is burning, have an awful taste to it?

Gee, let’s see. What contributors to which party leaders made sure that “Buy America” was in the package when in fact that is not necessarily the best way to get the infrastructure truly, finally fixed?

Final gee: Is politics as usual going to be the ruination of what we stand for?

I thought this nation did super well during crises. Now I see how the dastardly “meeting culture” (art of bringing everything to a committee in corporations and Government) has made it easy to paralyze even a major player like us.

We just elected a new super powerful dude with some measured yet electric ideas. This week we will see a central list of what will be done, as President Obama gives us information about the state of our union. Let’s listen carefully–let’s also judge a little. Okay, it is good, as P-Clinton said on Friday, “to think hopefully,” but we’d be better off with clenched fists reminding one another that we are already in hell in a hand basket. If those we elected to “high” office are not going to get us into anything better, we can get up and take things into our own hands.

I say use our vigilant typing fingers to find out who actually advises our politicians, whether it’s fine corporate friends, eager beaver lobbyists or overpaid influencers. Because, yes, our officials really can be the ones who bring us to a place like hell, depending on their actions right now.

Can’t we all agree on one aspect of scary times: blindly being led hasn’t worked for a while!

I’m Richard Laermer and my stuff is on twitter @laermer.

When You Speak, Audiences Teach You More

Monday, February 16th, 2009

Remember that “close talker” on Seinfeld? Well, me, I’m a “future talker,” the man who shows people how to see clearly into the not-so-distant future!

Close talker.

I do a lot of talking — publicly, privately and to myself. Normally, I give speeches about “Punk Marketing” and how to make yourself better at selling. But with the advent of my popular book that I

It Happened One Month

Sunday, February 15th, 2009

Today we have all kinds of interesting things for your enjoyment. First up: three ways to improve corporate America.

  1. Stop with the private jets, already. In the depths of this recession, no one has any money. People can

Kick in the Balls

Thursday, February 12th, 2009

A recession of this depth isn’t just a slap in the face of a company’s financial well-being. If the last two recessions were punches to the upper arm, this one is a swift kick in the balls. This is something that takes you down and keeps you there for quite a while. And it probably makes you cry uncontrollably.

Slapped in the face.

With that, we are now seeing so-called luxury brands cowering in the corner, trying to avoid their inevitable fate. Good ole Starbucks

Hasn’t February Been Fun?

Monday, February 9th, 2009

It’s been pretty cold in this country, and we don’t even have George W. Bush around to blame for it, either.

The Super Bowl did a good job of brightening at least one depressing, frigid, winter Sunday. The game has been over for more than a week, but the ads are still fun to talk about.

Super Bowl stalwart Anheuser-Busch had already told or warned us its ads would be less funny in favor of something featuring Clydesdale horses in honor of its neo-American offering–namely Budweiser.

MMM... beer.

So a beer-pony is playing fetch with another. Anheuser’s ad guys told the Wall Street Journal the horses’ image “reinforces our brand values and…that we are not changing, and we are the same company.”

Gee how romantic. I have no idea how you can be both, but then again nothing says “Beer me again, Budweiser,” like watching a behemoth-horse play fetch.

I get that your beer is an icon and all, but once upon a time Schaefer was “the one beer to have” and it’s not having too much fun now. So my pro advice - I do run a PR firm, kids–for this newly Eurofied Anheuser is simple: Announce your beer will taste better. You’ll get more attention. These days a little honesty goes a long way; at least on this blog.

With that, I bring you The Bleak Economic Report: Surprisingly un-spared by effects of the recession is, tada!, The Porn Industry. It appears the only thing that has hurt PORN is the sexually transmitted disease that most Americans suffer from, better known as Carpal Tunnel Syndrome.

DOES NOT COMPUTE

Recently adult entertainment moguls… er… porn guys Larry Flynt of “Hustler” fame and young prot

Trends for the Long-Awaited New Year

Sunday, December 28th, 2008

1. BAILOUT FOR BOOKS
First people stop buying books as Wii, DVR, and Hulu make it too easy to do eye exercises. Prez Obama sinks a cool billion into life support for the publishing doofuses. Taxpayers take to the street to protest; then the hullabaloo makes people realize Barnes & Noble is in fact a bookstore, not a coffee shop.

Empty bookstore.


2. MACY’S GOES CASUAL
People learn Target and Macy’s basically sell the same stuff and stop paying attention to their advertising. Macy’s becomes “Walmart without dog food and toilet paper.”


3. A HEART-WARMING BLOCKBUSTER?
A movie opens quietly that touches people’s hearts and yet has no celebrities. What occurs is this: Wes Anderson changes his name to something obscure and recruits actors via YouTube auditions. They shoot the feel-good movie of the year in Prospect Park, and it grosses more than a billion. But alas, the goodwill is ruined by the studio’s DVD-release hype.


4. BLOOMBERG VS. CHAINS
The City of New York bans store chains from opening more than one location in any neighborhood. As 7-Elevens invade the territory reserved for the grimy neighborhood bodega, third-termer Michael Bloomberg proclaims that every city block ought to have at least one store where it’s fine for locals to sit outside on milk crates and drink $2 Snapple out of paper bags . Subsequently, taxes rise. I heart NY.

BODEGA


5. A MAGAZINE STAYS OPEN, SELLS ADS
The post-millennial Saturday Evening Post announces that it is merging with Playboy, and suddenly Martha and O’s magazines are in big trouble. The new mag publishes things people want to read and engenders brand loyalty in its readers by being authentic and dirty. The printed word is the new black.


6. A BIG IDEA
Someone not named Donnie Deutsch takes over the 10 p.m. spot on CNBC and does interviews with people who have something to say that isn’t a prepared statement by flacks. Jeff Zucker for once gets a night’s sleep.


7. THE IPHONE TIDE
The iPhone is given away with boxes of Tide detergent. Steve Jobs takes to the stage at MacWorld and proclaims that Tide is all he ever uses on his closetful of black turtlenecks and jeans because, “like Apple, Tide is a noun, and I like nouns.” The iPhone is priced down to $9.99, and Americans begin to make all their spending money selling ideas via the App Store.

1984.


8. BANDWAGONING
After the calamitous failure of several self-help biz books, we start noting how much cheaper it is to enact someone else’s great idea — and pretend it’s ours. The ‘09 way to live a saner and more successful existence is by, you guessed it, jumping on the bandwagon in order to forgo sitting at the reins trying to blaze the trail ourselves.


9. BAD TV IS BANNED
All remaining reality TV gigs, “One Tree Hill” and the ridiculously skinny “90210″ are banned by the feds because a CDC study proves they are in fact not guilty pleasures at all but instantly kill brain cells upon viewing. The ACLU challenges the move as a violation of free speech, or at least a bad use of pee breaks. The liberals win, and a Fox reality show is quickly constructed. Its title: “ACLU-Ville.”


BIG BROTHER


10. EXECS SELL THEIR SOLES
Those bass-ackward Kenneth Cole HELP ads inspire jobless executives to hawk $500 loafers on New York’s Canal Street. In a similar story, “My Super Sweet 16″ is canceled because no one is able to afford to pay for parties that huge and absurd anymore. Rational people rejoice. 2009 is heralded as a banner year!

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