Archive for the ‘Steve Cone’ Category

Special Episode of “The El Show” (El-ection Day Wrap-up)

Wednesday, November 3rd, 2010

The regular Tuesday El Show on Blog Talk Radio was interrupted this Election Day for a special with guests anchor David Brancaccio and ad man Steve Cone. Listen in. But here is a summation just so you know what’s in store:

    Blog Talk Radio Presents “The El Show: El-ection Day Special”

On this Election Day special, I start off with an idea there won’t be much change in these mid-term elections which I find arguably disappointing since I’m really a big believer in change. Joined in this discussion is David Brancaccio from Public Radio’s “Marketplace” (former host of the fabulous “NOW” on PBS) who takes a different standpoint and claims that these mid-terms will result in change and that is due to the issue of money. David claims that the economy plays a big part in determining the election despite education being the classic fundamental issue of elections in the past. He says that despite economic indicators saying we’re coming out the hole, consumer confidence is down which gets people annoyed and they lash out on the polls. With certain politicians losing their seats, despite not making an obvious difference, David believes the makeup of congress dictates how money flows so as more republicans come in, money flows change which in turn affects how large companies choose to invest. However, I point out to David: let’s be real. I feel precarious about the true scale of change that is going to happen particularly in the next two years, not just because a lot of people aren’t showing up to vote except for the partisan supporters on either side, but also because even if certain politicians get displaced for others within their party, they’re still going to stick to party lines as there’s not enough passion out there to make radical changes.

Speaking of passion, David brings in the youth element arguing that there’s neither the passion among the youth to register to vote nor the interest due to the disappointment from the lack of change that was promised to them at the last election. Many just look and see the same old thing. Obama was an opportunity lost to the in-house politics and fighting and less focus on what’s for the greater good (my feeling). David blames the media too for focusing too much coverage on these issues, making it out to be a sports race and less on how much peoples votes can actually make a difference. Negative advertising and campaigning, said to have cost a staggering $1 billion this election, doesn’t necessarily make people want support the one releasing the negative campaign. If anything it just puts more people off voting because it all gets blurred together, where everyone is made to look like the bad guy, hardly good publicity for Congress’ already low approval ratings. So after all the money spent they shouldn’t be surprised when turn out is low. Although sticking to his argument that this election will matter, David argues that low turn-out has historically benefited the Republicans.

So we turn to the ad whiz Steve Cone (”Steal These Ideas”) who has noticed that the theme of voter’s sentiment is to “throw the rascals out” )to quote Norman Mailer) and to “get rid of the incumbents”. Cone, too, is disappointed to see just how much money has been spent on negative advertising arguing that 90% of adverts are negative and found the same correlation that it doesn’t swing votes. In fact, he believes its backfiring on all politicians as it makes them out to be crooks. He has yet to see an advert that he believes is of good quality and that a campaigner could be proud of. The only people they appeal to and persuade to come out and vote are the extremists and already committed. We both believe that a more successful candidate would be one who came out with a feel good campaign such as what Spitzer did and Cuomo just completed in New York, promising to weed out the crooks on both sides.

A solution that Steve proposes is that candidates should be more aggressive at seeking people out online, use technology to make people feel engaged like President Obama did in his successful campaign. Rather than spending obscene amounts of money on ineffective adverts, they would get more votes by using the Internet as its cheap, easy, interactive and most people are online these days. Politicians should ask people what they want to see in an advert, what issues they want addressing and resulting in more effective advertisements that they can say are approved by the people. Adverts need some form of response mechanism to get feedback from their viewers.

As a final note to end the show is the very true statement that everyone should vote because if you don’t vote you can’t complain! To listen to the whole kaboodle: http://blogtalkradio.com/TheElShow. Play it.

Don’t forget The El Show is live and taking calls every Tuesday at 9 AM e.t.

Twitter @theelshow and @laermer

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