Archive for the ‘Pop’ Category

Look at you, TV, all Grown Up

Friday, July 17th, 2009

Five years ago, it was a shock that the television phenomenon The Sopranos won the Emmy for Outstanding Drama. It was the first time since 1977 that a program that did not air on one of the “Big Three or Four” took the prize. (Trivia buffs: The 1977 award went to PBS import Upstairs, Downstairs.) It was the first time ever that a cable channel took the prize. Hell, it was one of the first times one was even nominated.

That year the nods went to HBO’s The Sopranos, 24 (FOX), CSI (CBS), Joan of Arcadia (CBS; does anyone remember?), and NBC

#twitterfame, and Fame

Monday, June 29th, 2009

Coverage is so easy to get in 2009. There are outlets everywhere, with barriers to public distribution so low that anyone can get their name in some kind of media with minimal effort. Given that “normal” people have learned the tricks of the coverage trade, the time-tested celebrity accident has been rendered useless, because we’ve discovered that accidents happen and ultimately mean nothing.

Around 50 years ago we’d have believed that Frank Sinatra really did beat the snot out of someone pissing him off, because the guy was pissing him off. It’s how Frank rolled. He didn’t do it for notoriety, because he didn

How To Lose Friends and Misinfluence Vampires

Thursday, June 25th, 2009

Gawker has been a pretty cool site for quite a number of years. As far as gossip rags go, it actually does maintain some level of credibility. The writing is crisp and witty, the commentary is spot on. It’s a fun and informative read. It’s delicious and sneaky and vicious. Vicarious fun.

Over the past several years, Gawker Media has extended the brand by creating blogs covering sports, cars, video games, fashion, gadgets, personal productivity, and others. Gawker has built quite a remarkable stable of reliable content.

Then, the powers-that-be in the advertising department almost ruined the whole thing.

Apparently, HBO broadcasts a television show about vampires. True Blood is entering its second season. The HBO people favor something they think is viral marketing for the show. Before season one, they introduced a beverage

Dramamine &

Thursday, May 21st, 2009

I am sick of all this idle chatter. And then

Can

Tuesday, April 28th, 2009

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By now, we

Gumby is My Mascot

Sunday, April 19th, 2009

Those who “have Gumby” participate. Not ones to sit idly by and watch from the sidelines, these are the folks who jump in and use their wits and intellect to get the job done. They overcome the most troublesome glitches and find innovative solutions. Gumby isn’t yes-or-no; it’s how and why.

In the 1950s and 1960s, the green Gumby and his pal Pokey were Idol-like TV fixtures as they joyfully lived the adventures that kids dreamed of: going to the moon, jumping in and out of books’ fanciful tales, hanging with people from far off lands.

Because Gumby was a Claymation creation, he was eminently flexible and had a special knack for getting into, out of, and through fantastic and often danger-filled escapades.

Gumby is more than ever becoming a key to success in whatever world you tool around in.

Gumby lives on in all of us–at least in those who can wipe away the thought, I can’t. Gumby’s power is more than flexibility, though. The next time a colleague, a friend, or Aunt Bertha asks how you of all people triumphed in the face of some unbelievable odds, tell her, simply, “Gumby.” If she runs off looking for the latest gadget code-named for our little green hero, let her go. If she asks “What do you mean, my young niece . . . ?” here are the real-life answers:

Gumby is attitude.

Snarky is so fashionable; popular culture lauds Gawker.com and its cadre of follower blogs and downloaders that pride themselves on carefully crafted sarcasm and forever cynicism. Gumby is confident, ambitious, and willing to get the job done–that’s the essence of “Gumbitude.” Gumby is optimistic and focuses on solutions–not problems. You call it like it is . . . and then you are willing to get how others see it.

Gumby is action. Lazy is easy. Action is often strenuous and sometimes exhausting, but those who have Gumby (or saw him on TV, and not the Eddie Murphy persona!) know that taking the effortless path rarely gets you where you need to be.

Identifying nascent trends, which is so important in these dire times, requires vigorous analysis of information from multiple sources, searching beyond your comfort zone.

Gumby is results. Gumby the flexible character was all about getting the job done–both well and in a timely fashion–by effectively using all tools available. Gone are the days when tasks came with a “when you can get to it” deadline. If you’re lucky enough to remember the office euphoria when IBM introduced the Correcting Selectric, then your head probably spins at the plethora of tools available to office workers now. These machines and doodads can help or hinder, and Gumby is all about knowing how to use them to deliver resultsthat have a measurable impact on a nonclich

This Is A Holiday You Did Not Know About

Friday, March 6th, 2009

Springtime appears to be (almost) upon us here in New York, a town of broken promises, well-spent dreams, and lit-up boulevards. The snow is gone, the tourists are back - did they ever actually leave - and the air once again smells like… uh… New York.

Sure, spring is a time to clean your house, but here at Laermer.com we think we should start to celebrate a new holiday this year in honor of Spring Cleaning for Our Souls:

So it

Kick in the Balls

Thursday, February 12th, 2009

A recession of this depth isn’t just a slap in the face of a company’s financial well-being. If the last two recessions were punches to the upper arm, this one is a swift kick in the balls. This is something that takes you down and keeps you there for quite a while. And it probably makes you cry uncontrollably.

Slapped in the face.

With that, we are now seeing so-called luxury brands cowering in the corner, trying to avoid their inevitable fate. Good ole Starbucks

Hasn’t February Been Fun?

Monday, February 9th, 2009

It’s been pretty cold in this country, and we don’t even have George W. Bush around to blame for it, either.

The Super Bowl did a good job of brightening at least one depressing, frigid, winter Sunday. The game has been over for more than a week, but the ads are still fun to talk about.

Super Bowl stalwart Anheuser-Busch had already told or warned us its ads would be less funny in favor of something featuring Clydesdale horses in honor of its neo-American offering–namely Budweiser.

MMM... beer.

So a beer-pony is playing fetch with another. Anheuser’s ad guys told the Wall Street Journal the horses’ image “reinforces our brand values and…that we are not changing, and we are the same company.”

Gee how romantic. I have no idea how you can be both, but then again nothing says “Beer me again, Budweiser,” like watching a behemoth-horse play fetch.

I get that your beer is an icon and all, but once upon a time Schaefer was “the one beer to have” and it’s not having too much fun now. So my pro advice - I do run a PR firm, kids–for this newly Eurofied Anheuser is simple: Announce your beer will taste better. You’ll get more attention. These days a little honesty goes a long way; at least on this blog.

With that, I bring you The Bleak Economic Report: Surprisingly un-spared by effects of the recession is, tada!, The Porn Industry. It appears the only thing that has hurt PORN is the sexually transmitted disease that most Americans suffer from, better known as Carpal Tunnel Syndrome.

DOES NOT COMPUTE

Recently adult entertainment moguls… er… porn guys Larry Flynt of “Hustler” fame and young prot

It

Thursday, February 5th, 2009

This in from Bea, a wonderful AE in my office (you did know I

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