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Archive for the ‘Business of Selling’ Category

When You Speak, Audiences Teach You More

Monday, February 16th, 2009

Remember that “close talker” on Seinfeld? Well, me, I’m a “future talker,” the man who shows people how to see clearly into the not-so-distant future!

Close talker.

I do a lot of talking — publicly, privately and to myself. Normally, I give speeches about “Punk Marketing” and how to make yourself better at selling. But with the advent of my popular book that I

It Happened One Month

Sunday, February 15th, 2009

Today we have all kinds of interesting things for your enjoyment. First up: three ways to improve corporate America.

  1. Stop with the private jets, already. In the depths of this recession, no one has any money. People can

Kick in the Balls

Thursday, February 12th, 2009

A recession of this depth isn’t just a slap in the face of a company’s financial well-being. If the last two recessions were punches to the upper arm, this one is a swift kick in the balls. This is something that takes you down and keeps you there for quite a while. And it probably makes you cry uncontrollably.

Slapped in the face.

With that, we are now seeing so-called luxury brands cowering in the corner, trying to avoid their inevitable fate. Good ole Starbucks

“Mad Men” To The Rescue

Sunday, August 24th, 2008

dondraper.jpgBy Steve Cone [guest]

A lot of folks are watching Mad Men on AMC, with its illustrious depiction of the ad guys from the early 60

Madonna. One Word for Hype…

Saturday, June 14th, 2008

christina.jpg
Madonna seems to have a case of Girls Gone Wild-itis. Five years after swapping spit with Britney and X-tina, The Material Mom has proven again there

NKOTB: Yikes

Sunday, April 20th, 2008

yikes.jpgSome things you see in the news make you go

Oh “Sarah” You Expensive Fool

Saturday, April 5th, 2008

If you live in New York and have left your home since the middle of March - a safe bet unless your governorship ended then - you’ve seen messages everywhere. Harsh little missives scribbled in black on a white background. On bus stops and taxis, billboards and buildings. They’re everywhere. And they’ve blanketed Los Angeles and Chicago, Dallas and San Francisco, too. The petty taunts of a scorned lover.

“My Mother Always Hated You, Sarah Marshall.”

“You Do Look Fat in Those Jeans, Sarah Marshall.”

“I’m SO Over you, Sarah Marshall.”

“Wow!,” you think. “Someone really pissed off her boyfriend and, hoo boy, he is NOT shy about airing their dirty laundry! The claws have come out!! Also: he must have remarkable reserves of disposable income and a great deal of free time. Hey, wait . . . I have disposable income! Just about eleven dollars and fifty cents. I wonder if there’s an easy way to spend it, quickly and mechanically . . .”

Of course, that isn’t what happens. Among the sentient, or at least among those young, gorgeously media savvy who got wise when they got born, “mysterious messages” mean only one thing: a bit of viral marketing. I’ve seen cryptic things plastered on bus stops and subway stations. They don’t carry trademarks or even directions to a Web presence.

Marriage, Hollywood Can’t Live Without It Anymore

Friday, April 4th, 2008

We all know the saying keep your friends close and your enemies closer. For celebrities and the press, it’s more cardinal law than old saw. There ain’t much choice.

But in the TMZ Era

By Your Powers Combined, I am Captain Planet

Monday, March 31st, 2008

babycaptain.jpg

Captain Planet, he’s our hero
Gonna take pollution down to zero

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