Richard Laermer: Media Guy

Richard LaermerRichard Laermer (@laermer) is an oft-quoted source to media and other influential types who appears on CNN, CBS News, FOX News, and in all media on media, trends, and the marketing fields. He is the author of the new book 2011: Trendspotting. Some background: the CEO of RLM PR, one of the only independent PR firms that’s actually fun to work with, Laermer is the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002’s TrendSpotting (plus others). His brand new project is How To Fame.

He is widely sought as a speaker and media trainer, has co-hosted TLC’s cult TV show Taking Care of Business, and has a following as commentator for Public Radio’s Marketplace program. His BadPitchBlog (at, with Kevin Dugan, is the industry’s watchdog, a top 10 Cision blog, and a recipient of 2007 PRSA’s Bronze Anvil Medal for Best Blog. He is a top blogger on HuffingtonPost.

Previously a journalist for too many years, Laermer was director of public affairs for Columbia Business School, where he used his “bullet-theory” campaign of getting boatloads of distinct stories into the news at once to help the School reach the $75 million mark in a $100 million capital financing drive within seven months. Within six months’ time the School’s dean had become a major education spokesperson and Laermer’s initiatives were the talk of national business media (particularly with his seminars featuring Kissinger, Paul O’Neill and other bigwigs).

As a reporter, Laermer’s work has been featured in the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, NY Observer, Us Magazine, New York Observer, Interview, Crain’s NY, New York Post, Chief Executive, Soho Weekly News, Editor & Publisher, and many others (all over the journalism map).

His outlandish, though logical, speeches, about trends, media, and marketing have wowed audiences and he is host of seminars and keynotes for corporate and civil organizations, marketing groups, PR and sales forces, and genial gatherings. He resides in New York – and has since birth – and is a part-time resident of La Quinta, Calif. His hobbies include judging a book by its cover, studying the nuttiness of our future, and rewriting his bio.

Buy the Book - 2011