Gawker has been a pretty cool site for quite a number of years. As far as gossip rags go, it actually does maintain some level of credibility. The writing is crisp and witty, the commentary is spot on. It’s a fun and informative read. It’s delicious and sneaky and vicious. Vicarious fun.
Over the past several years, Gawker Media has extended the brand by creating blogs covering sports, cars, video games, fashion, gadgets, personal productivity, and others. Gawker has built quite a remarkable stable of reliable content.
Then, the powers-that-be in the advertising department almost ruined the whole thing.
Apparently, HBO broadcasts a television show about vampires. True Blood is entering its second season. The HBO people favor something they think is viral marketing for the show. Before season one, they introduced a beverage