Kick in the Balls

A recession of this depth isn’t just a slap in the face of a company’s financial well-being. If the last two recessions were punches to the upper arm, this one is a swift kick in the balls. This is something that takes you down and keeps you there for quite a while. And it probably makes you cry uncontrollably.

Slapped in the face.

With that, we are now seeing so-called luxury brands cowering in the corner, trying to avoid their inevitable fate. Good ole Starbucks

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Buy the Book - 2011